Our senior leadership
The executive team
Yves Savoie, Chief Executive Officer, Canada
Yves Savoie joined Heart & Stroke as Chief Executive Officer, Canada, in April 2017.
He is a fierce advocate for a health system that is genuinely patient-centred. Yves is deeply knowledgeable about the unique role health charities fulfill, working closely with research communities and governments, to enable Canadians to live healthy lives and to live well with chronic disease and disabilities.
In the decade before he joined Heart & Stroke, Yves led the MS Society of Canada. Among many accomplishments as president and CEO, he steered a significant renewal initiative to create a more unified organization, reducing expenses through shared services, engaging people with MS actively in the society's research programs, and pressing governments for better support for caregivers and people living with disabilities.
A bilingual native of New Brunswick, Yves brings a depth of fundraising experience to Heart & Stroke, especially in the major gift arena. He is passionate about opportunities to build new streams of revenue and to harness the potential of the digital revolution.
Yves holds a master's degree in management from McGill University's McGill-McConnell Program for National Voluntary Sector Leaders. He also has an MBA from Concordia University, and a BA in international relations from the University of Toronto. Earlier in his academic life he attended the Lester B. Pearson College of the Pacific.
Yves is deeply committed to active learning and to collaborative leadership. He is also actively involved in the community and currently serves as a member of Imagine Canada's standards program and of the national steering committee of the federal government's Strategy for Patient-Oriented Research (SPOR), dedicated to the integration of research into care.
Heart & Stroke has ambitious mission and fundraising goals and Yves will continue to build the organization, providing leadership and strategic guidance for the foundation's world-class heart disease and stroke research program as well as its health promotion and advocacy initiatives, with a particular focus on Indigenous peoples, women and children. He is committed to strengthening the foundation's ties to its donors, volunteers and supporters.
Anne Simard, Chief Mission and Research Officer
Anne Simard joined Heart & Stroke in 2018 as our Chief Mission and Research Officer.
Anne provides leadership and strategic guidance to our cardiovascular and cerebrovascular research program, our systems change and best practices, our data and scientific information, policy and advocacy efforts, and promote recovery initiatives. She also oversees our Indigenous Health Strategy.
Promoting the health of people and communities has been the central tenet of Anne's career. Fully bilingual, Anne completed a bachelor of journalism and began her career as a producer and writer-broadcaster for CBC Radio. She also obtained a certificate in women's studies from Concordia University and pursued a master’s of health science with a specialization in health promotion. She has also completed specialized training in epidemiology and data science.
Anne consulted with government and not-for-profit organizations on strategic planning, policy, evaluation, quality and accreditation initiatives before joining the Ontario Ministry of Health and Long-Term Care team defining the government's response to the SARS tragedy in 2005. After the creation of a scientific public health agency for the province – Public Health Ontario – Anne was recruited into the new organization in 2009. She held successively more complex leadership roles in her nine years tenure. In her last role at PHO, Anne was Chief, Knowledge Services, overseeing a team that provides centralized services for knowledge generation, dissemination and exchange, as well as for public health informatics.
Together with Heart & Stroke colleagues on the national and provincial Mission teams as well as the Indigenous Health team, Anne aims to bring our mission to life. The teams also strive to bring the best of our constituents’ expertise and experience to bear on our work.
She loves her two sons, her cottage in Nova Scotia, figuring out wicked problems, having ongoing travel adventures, and reading historical plaques.
Avril Goffredo, Executive Vice President, Ontario & Nunavut
Avril Goffredo joined Heart & Stroke 25 years ago, directly out of the University of Guelph where she graduated with a bachelor of science in human biology.
Avril's introduction to Heart & Stroke was as a school programs coordinator, where she was responsible for the Jump Rope for Heart program in Hamilton-area schools. Avril's responsibilities have grown over the years in roles that include regional manager, marketing manager and director, community and corporate partnerships.
In 2013 she took on the role of vice president, community engagement, Canada where she was responsible for $60 million in gross revenues and provided leadership to a team that included 300 employees and more than 100,000 volunteers across the country. In 2017, Avril became the CEO, Ontario & Nunavut, now Executive Vice President, Ontario & Nunavut, providing leadership to the mission and fundraising teams.
Outside of work Avril loves movies, reading, watching soccer and cooking. She is an enthusiastic traveler who loves to experience new cultures and food.
Dana Ades-Landy, Senior Vice President, Quebec
Dana Ades-Landy joined Heart & Stroke in 2016 as CEO of the Quebec team.
Previously, Dana enjoyed a 30-year career in banking, focusing on commercial and corporate banking, risk management and restructuring and insolvency. Dana has led provincial and national teams at various Canadian financial institutions.
In 2014 Dana was appointed by the Quebec Minister of Finance to the Godbout Commission to examine the fiscal landscape of Quebec and make recommendations to improve efficiency and reduce the budget. As well she has completed a mandate for the Bank of Canada.
Dana is president and chair of the Financial Women's Association, and sits on numerous other public Crown, corporate as well as non-profit boards. She was recently named to the newly formed Canadian board of the Association of Fundraising Professionals.
Dana holds an MBA in finance as well as the ICD.D designation from the Institute of Corporate Directors. Amongst numerous accolades, in 2007 and 2009 Dana was named one of Canada's Top 100 Most Powerful Women.
Diego Marchese, Executive Vice President, Western Canada
Diego Marchese has over 25 years of not-for-profit experience. Diego moved to his current role after holding several senior positions at Heart & Stroke including national COO, executive vice president and national vice president, prevention. At Heart & Stroke in BC & Yukon, he served as CEO, COO, and vice president, research and health promotion, overseeing the foundation’s research, health promotion, patient education and advocacy areas.
Diego has been prominent in the development and delivery of many renowned health programs and initiatives at both a provincial and national level, and has served on numerous multi-organization national and provincial working groups and committees.
He served as executive sponsor of Heart & Stroke’s Indigenous Strategy and was instrumental in the development of many of Heart & Stroke’s most significant achievements in British Columbia, including: BC Trans Fat Regulation, the BC Stroke Strategy, anti-tobacco programs and children’s health education. During his tenure as CEO in BC & Yukon, the team exceeded budget in each year.
Diego is a member of the Canadian College of Health Service Executives, and serves on the board of the Canadian Partnership for Stroke Recovery. In his free time, he enjoys going to the symphony and theatre and spending time in the mountains. He is an avid mountain biker and cyclist.
Doug Roth, Chief Finance and Administration Officer and Head of Social Enterprise
Doug joined Heart & Stroke in 2010. His teams are focused on driving strategy and evaluation, financial performance, and greater mission impact.
Prior to Heart & Stroke, Doug spent more than 10 years as a management consultant at Bain & Company working on projects in Canada, the USA and Europe. While at Bain, he did an externship at Bain's non-profit strategy affiliate organization, the Bridgespan Group. Doug has been a volunteer advisor for several non-profit organizations over the past 20 years. He is currently on the board of Ten Thousand Villages Canada.
Doug has an honours business administration degree from the Richard Ivey School of Business and an MBA from the Kellogg School of Management at Northwestern University.
Geoff Craig, Chief Marketing & Development Officer
Geoff Craig has led marketing and communications at Heart & Stroke since 2012, most recently spearheading the first brand transformation in our 60-year history.
With over 25 years of experience in marketing and advertising, Geoff has a solid track record of developing and implementing strategies that deliver profitable growth, build brands and drive market share. His experience includes 17 years with Unilever, culminating as vice president and general manager of brand building, plus roles as senior vice president marketing at Maple Leaf Foods, and president of Extreme Group Agency.
Geoff is a passionate and energetic leader, known for challenging teams to deliver the remarkable. He was twice named Marketer of the Year in Canada and was named one of Canada's Top 100 Influential Marketers. Geoff is best known for his instrumental role in the Dove Campaign for Real Beauty, which won a variety of awards.
Geoff has been a guest lecturer at several of Canada's leading universities and served on industry boards including the Association of Canadian Advertisers. But his most important passion is traveling with his wife and three daughters when they can be rounded up.
Mary Ann Butt, Senior Vice President, Nova Scotia, Prince Edward Island and Newfoundland and Labrador
Mary Ann Butt joined Heart & Stroke in 2012. Currently leading teams in Newfoundland and Labrador, Nova Scotia and Prince Edward Island, she manages and guides the foundation’s work to ultimately generate awareness of the impacts of heart disease and stroke.
In each province, she works closely with the board of directors, municipal and provincial governments, corporate partners, sister organizations and others, to encourage the development of healthy public policy, guide annual fundraising events, and spearhead transformational partnerships that invest in the future health of the people of NL, NS, PEI and all of Canada.
With a strong background in leadership, government relations, board engagement, and partnership development, Mary Ann has built a solid reputation for planning and consensus building. She holds bachelor’s and master’s degrees in business administration from Memorial University.