Our senior leadership
The executive team
Doug Roth, Chief Executive Officer, Canada
Doug Roth assumed the role of Chief Executive Officer in March 2020. Since 2010, Doug has been an integral part of the Heart & Stroke family, holding a variety of leadership roles in the organization including Chief Financial and Administrative Officer and Head of Social Enterprise. In this capacity, Doug led the consultation process and collective effort to develop the strategic plan that will guide the organization through to 2025. His teams have focused on driving strategy and evaluation, financial performance and greater mission impact. He helped propel Heart & Stroke into new business areas such as social financing, and led our national expansion of Activate, all through innovative thinking and strategic partnerships.
Prior to joining Heart & Stroke, Doug spent 12 years with Bain & Company, a global management consulting firm, where he held various senior leadership roles.
Doug has an honours business administration degree from the Richard Ivey School of Business and an MBA from the Kellogg School of Management at Northwestern University. He is a board member of the Stratford Summer Music Festival and the STAR Family Health Team.
Avril Goffredo, Executive Vice President, Ontario & Nunavut
Avril Goffredo joined Heart & Stroke 25 years ago, directly out of the University of Guelph where she graduated with a Bachelor of Science in human biology.
Avril's introduction to Heart & Stroke was as a school programs coordinator, where she was responsible for the Jump Rope for Heart program in Hamilton-area schools. Avril's responsibilities have grown over the years in roles that include regional manager, marketing manager and director, community and corporate partnerships.
In 2013 she took on the role of vice president, community engagement, Canada where she was responsible for $60 million in gross revenues and provided leadership to a team that included 300 employees and more than 100,000 volunteers across the country. Presently, Avril is providing leadership to the Ontario mission and fundraising teams, as well as taking on the additional responsibilities of overseeing the development of our fundraising implementation plans for the future.
Outside of work Avril loves movies, reading, watching soccer and cooking. She is an enthusiastic traveler who loves to experience new cultures and food.
Chris Ward, Senior Vice President, Information Technology
Chris Ward joined Heart & Stroke in February 2020 as Chief Information Officer.
Chris has extensive experience developing strategies that bring new products to market, increase operational efficiency and maximize effectiveness of investments. As CIO, he contributes significantly to the implementation of our strategic priorities as the leader of IT operations and digital innovation across Heart & Stroke.
For more than a decade, Chris held various roles at SYMCOR, most recently he was their vice president and chief technology officer.
Chris holds a bachelor of science in computer science and minor in mathematics from the University of Toronto.
Dana Ades-Landy, Senior Vice President, Quebec
Dana Ades-Landy joined Heart & Stroke in 2016 as CEO of the Quebec team.
Previously, Dana enjoyed a 30-year career in banking, focusing on commercial and corporate banking, risk management and restructuring and insolvency. Dana has led provincial and national teams at various Canadian financial institutions.
In 2014 Dana was appointed by the Quebec Minister of Finance to the Godbout Commission to examine the fiscal landscape of Quebec and make recommendations to improve efficiency and reduce the budget. As well she has completed a mandate for the Bank of Canada.
Dana is president and chair of the Financial Women's Association, and sits on numerous other public Crown, corporate as well as non-profit boards. She was recently named to the newly formed Canadian board of the Association of Fundraising Professionals.
Dana holds an MBA in finance as well as the ICD.D designation from the Institute of Corporate Directors. Amongst numerous accolades, in 2007 and 2009 Dana was named one of Canada's Top 100 Most Powerful Women.
Diego Marchese, Executive Vice President, Mission, Research, Social Enterprise
Diego Marchese has over 25 years of not-for-profit experience. Diego moved to his current role after holding several senior positions at Heart & Stroke including interim CEO, national COO, executive vice president and national vice president, prevention. At Heart & Stroke in BC & Yukon, he served as CEO, COO, and vice president, research and health promotion, overseeing the foundation’s research, health promotion, patient education and advocacy areas.
Diego has been prominent in the development and delivery of many renowned health programs and initiatives at both a provincial and national level and has served on numerous multi-organization national and provincial working groups and committees. He served as executive sponsor of Heart & Stroke’s Indigenous Strategy and was instrumental in the development of many of Heart & Stroke’s most significant achievements in British Columbia, including: BC Trans Fat Regulation, the BC Stroke Strategy, anti-tobacco programs and children’s health education. During his tenure as CEO in BC & Yukon, the team exceeded budget in each year.
Diego is a member of the Canadian College of Health Service Executives and serves on the board of the Canadian Partnership for Stroke Recovery. In his free time, he enjoys going to the symphony and theatre and spending time in the mountains. He is an avid mountain biker and cyclist.
Mary Ann Butt, Senior Vice President, Nova Scotia, Prince Edward Island and Newfoundland and Labrador
Mary Ann Butt joined Heart & Stroke in 2012. Currently leading teams in Newfoundland and Labrador, Nova Scotia and Prince Edward Island, she manages and guides the foundation’s work to ultimately generate awareness of the impacts of heart disease and stroke.
In each province, she works closely with the board of directors, municipal and provincial governments, corporate partners, sister organizations and others, to encourage the development of healthy public policy, guide annual fundraising events, and spearhead transformational partnerships that invest in the future health of the people of NL, NS, PEI and all of Canada.
With a strong background in leadership, government relations, board engagement, and partnership development, Mary Ann has built a solid reputation for planning and consensus building. She holds bachelor’s and master’s degrees in business administration from Memorial University.