Our senior leadership

The executive team

Doug Roth, Chief Executive Officer, Canada

Doug Roth assumed the role of Chief Executive Officer in March 2020.  Since 2010, Doug has been an integral part of the Heart & Stroke family, holding a variety of leadership roles in the organization including Chief Financial and Administrative Officer and Head of Social Enterprise. In this capacity, Doug led the consultation process and collective effort to develop the strategic plan that will guide the organization through to 2025. His teams have focused on driving strategy and evaluation, financial performance and greater mission impact. He helped propel Heart & Stroke into new business areas such as social financing, and led our national expansion of Activate, all through innovative thinking and strategic partnerships.  

Prior to joining Heart & Stroke, Doug spent 12 years with Bain & Company, a global management consulting firm, where he held various senior leadership roles. 

Doug has an honours business administration degree from the Richard Ivey School of Business and an MBA from the Kellogg School of Management at Northwestern University. He is a board member of the Stratford Summer Music Festival and the STAR Family Health Team.


Diego Marchese, Executive Vice President, Western Canada

Diego Marchese has over 25 years of not-for-profit experience. Diego moved to his current role after holding several senior positions at Heart & Stroke including Executive Vice-President, Western Canada, national COO, executive vice president and national vice president, prevention. At Heart & Stroke in BC & Yukon, he served as CEO, COO, and vice president, research and health promotion, overseeing the foundation’s research, health promotion, patient education and advocacy areas.

Diego has been prominent in the development and delivery of many renowned health programs and initiatives at both a provincial and national level, and has served on numerous multi-organization national and provincial working groups and committees. He served as executive sponsor of Heart & Stroke’s Indigenous Strategy and was instrumental in the development of many of Heart & Stroke’s most significant achievements in British Columbia, including: BC Trans Fat Regulation, the BC Stroke Strategy, anti-tobacco programs and children’s health education. During his tenure as CEO in BC & Yukon, the team exceeded budget in each year.

Diego is a member of the Canadian College of Health Service Executives, and serves on the board of the Canadian Partnership for Stroke Recovery. In his free time, he enjoys going to the symphony and theatre and spending time in the mountains. He is an avid mountain biker and cyclist.

Anne Simard, Chief Mission and Research Officer

Anne Simard joined Heart & Stroke in 2018 as our Chief Mission and Research Officer.

Anne provides leadership and strategic guidance to our cardiovascular and cerebrovascular research program, our systems change and best practices, our data and scientific information, policy and advocacy efforts, and promote recovery initiatives. She also oversees our Indigenous Health Strategy.

Promoting the health of people and communities has been the central tenet of Anne's career. Fully bilingual, Anne completed a bachelor of journalism and began her career as a producer and writer-broadcaster for CBC Radio. She also obtained a certificate in women's studies from Concordia University and pursued a master’s of health science with a specialization in health promotion. She has also completed specialized training in epidemiology and data science.

Anne consulted with government and not-for-profit organizations on strategic planning, policy, evaluation, quality and accreditation initiatives before joining the Ontario Ministry of Health and Long-Term Care team defining the government's response to the SARS tragedy in 2005. After the creation of a scientific public health agency for the province – Public Health Ontario – Anne was recruited into the new organization in 2009. She held successively more complex leadership roles in her nine years tenure. In her last role at PHO, Anne was Chief, Knowledge Services, overseeing a team that provides centralized services for knowledge generation, dissemination and exchange, as well as for public health informatics.

Together with Heart & Stroke colleagues on the national and provincial Mission teams as well as the Indigenous Health team, Anne aims to bring our mission to life. The teams also strive to bring the best of our constituents’ expertise and experience to bear on our work.

She loves her two sons, her cottage in Nova Scotia, figuring out wicked problems, having ongoing travel adventures, and reading historical plaques.  


Avril Goffredo, Executive Vice President, Ontario & Nunavut

Avril Goffredo joined Heart & Stroke 25 years ago, directly out of the University of Guelph where she graduated with a bachelor of science in human biology. 

Avril's introduction to Heart & Stroke was as a school programs coordinator, where she was responsible for the Jump Rope for Heart program in Hamilton-area schools. Avril's responsibilities have grown over the years in roles that include regional manager, marketing manager and director, community and corporate partnerships.

In 2013 she took on the role of vice president, community engagement, Canada where she was responsible for $60 million in gross revenues and provided leadership to a team that included 300 employees and more than 100,000 volunteers across the country. In 2017, Avril became the CEO, Ontario & Nunavut, now Executive Vice President, Ontario & Nunavut, providing leadership to the mission and fundraising teams. 

Outside of work Avril loves movies, reading, watching soccer and cooking. She is an enthusiastic traveler who loves to experience new cultures and food.


Dana Ades-Landy, Senior Vice President, Quebec

Dana Ades-Landy joined Heart & Stroke in 2016 as CEO of the Quebec team.

Previously, Dana enjoyed a 30-year career in banking, focusing on commercial and corporate banking, risk management and restructuring and insolvency. Dana has led provincial and national teams at various Canadian financial institutions.

In 2014 Dana was appointed by the Quebec Minister of Finance to the Godbout Commission to examine the fiscal landscape of Quebec and make recommendations to improve efficiency and reduce the budget. As well she has completed a mandate for the Bank of Canada.

Dana is president and chair of the Financial Women's Association, and sits on numerous other public Crown, corporate as well as non-profit boards. She was recently named to the newly formed Canadian board of the Association of Fundraising Professionals.

Dana holds an MBA in finance as well as the ICD.D designation from the Institute of Corporate Directors. Amongst numerous accolades, in 2007 and 2009 Dana was named one of Canada's Top 100 Most Powerful Women.

Donna_Hastings headshot

Donna Hastings, Interim Executive Vice President, Western Canada

Donna took on the role of Interim Executive Vice President, Western Canada in March 2020. Previously, she held the role of CEO for Heart & Stroke in Alberta & NWT. An experienced and dedicated leader of both staff and volunteers, Donna received the Heart & Stroke Chair's Award in 2011 in recognition of her leadership, commitment and outstanding contributions.

For over 25 years Donna has worked in a leadership capacity with Heart & Stroke and with other local, national and global organizations. Donna is past chair of the editorial board for International Trauma Life Support, board member with Briercrest College and Seminary in Canada and vice chair of the board for Next Step Ministries in Calgary. Her master's degree in leadership and education; post-graduate studies with the Ivey Business School; background as a paramedic, adult educator, non-profit leader and leadership coach provides a strong platform for her diverse portfolio.

Donna loves the outdoors and is especially drawn to the mountains and the ocean.

Geoff Craig, Chief Marketing & Development Officer

Geoff Craig has led marketing and communications at Heart & Stroke since 2012, most recently spearheading the first brand transformation in our 60-year history.

With over 25 years of experience in marketing and advertising, Geoff has a solid track record of developing and implementing strategies that deliver profitable growth, build brands and drive market share. His experience includes 17 years with Unilever, culminating as vice president and general manager of brand building, plus roles as senior vice president marketing at Maple Leaf Foods, and president of Extreme Group Agency.

Geoff is a passionate and energetic leader, known for challenging teams to deliver the remarkable. He was twice named Marketer of the Year in Canada and was named one of Canada's Top 100 Influential Marketers. Geoff is best known for his instrumental role in the Dove Campaign for Real Beauty, which won a variety of awards.

Geoff has been a guest lecturer at several of Canada's leading universities and served on industry boards including the Association of Canadian Advertisers. But his most important passion is traveling with his wife and three daughters when they can be rounded up.


Mary Ann Butt, Senior Vice President, Nova Scotia, Prince Edward Island and Newfoundland and Labrador

Mary Ann Butt joined Heart & Stroke in 2012. Currently leading teams in Newfoundland and Labrador, Nova Scotia and Prince Edward Island, she manages and guides the foundation’s work to ultimately generate awareness of the impacts of heart disease and stroke.

In each province, she works closely with the board of directors, municipal and provincial governments, corporate partners, sister organizations and others, to encourage the development of healthy public policy, guide annual fundraising events, and spearhead transformational partnerships that invest in the future health of the people of NL, NS, PEI and all of Canada.

With a strong background in leadership, government relations, board engagement, and partnership development, Mary Ann has built a solid reputation for planning and consensus building. She holds bachelor’s and master’s degrees in business administration from Memorial University.

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