Our senior leadership
The executive team
Doug Roth, Chief Executive Officer, Canada
Doug Roth assumed the role of Chief Executive Officer in March 2020. Since 2010, Doug has been an integral part of the Heart & Stroke family, holding a variety of leadership roles in the organization including Chief Financial and Administrative Officer and Head of Social Enterprise. In this capacity, Doug led the consultation process and collective effort to develop the strategic plan that will guide the organization through to 2025. His teams have focused on driving strategy and evaluation, financial performance and greater mission impact. He helped propel Heart & Stroke into new business areas such as social financing, and led our national expansion of Activate, all through innovative thinking and strategic partnerships.
Prior to joining Heart & Stroke, Doug spent 12 years with Bain & Company, a global management consulting firm, where he held various senior leadership roles.
Doug has an honours business administration degree from the Richard Ivey School of Business and an MBA from the Kellogg School of Management at Northwestern University. He is a board member of the Stratford Summer Music Festival and the STAR Family Health Team.
Avril Goffredo, Executive Vice President, Ontario & Nunavut
Avril Goffredo joined Heart & Stroke 25 years ago, directly out of the University of Guelph where she graduated with a Bachelor of Science in human biology.
Avril's introduction to Heart & Stroke was as a school programs coordinator, where she was responsible for the Jump Rope for Heart program in Hamilton-area schools. Avril's responsibilities have grown over the years in roles that include regional manager, marketing manager and director, community and corporate partnerships.
In 2013 she took on the role of vice president, community engagement, Canada where she was responsible for $60 million in gross revenues and provided leadership to a team that included 300 employees and more than 100,000 volunteers across the country. Presently, Avril is providing leadership to the Ontario mission and fundraising teams, as well as taking on the additional responsibilities of overseeing the development of our fundraising implementation plans for the future.
Outside of work Avril loves movies, reading, watching soccer and cooking. She is an enthusiastic traveler who loves to experience new cultures and food.
Carl Julien, CFRE, Senior Vice President, Quebec
Carl joined Heart & Stroke as senior vice president (SVP) Quebec in February 2021.
A highly respected professional within the fundraising sector, Carl is known for strong creative strategy development. He has extensive experience working with donors, partners and government and business leaders as well as expertise in not-for-profit governance. Carl has led many innovative fundraising initiatives including capital campaigns and major and planned giving programs.
As SVP Quebec, he contributes significantly to building new partnerships and ensuring an excellent constituent experience. Through innovative thinking and creative problem-solving, he helps grow our funding and seize opportunities that align with our mission to increase our impact.
Prior to joining Heart & Stroke, Carl was executive director, Quebec division, Arthritis Society. He has also worked in senior leadership positions at the Quebec University Institute of Mental Health, the Montreal Heart Institute Foundation, and Ketchum Canada, a consulting firm that supports the non-profit sector. He is a certified fund-raising executive.
Carl is a strong advocate for improving the health of people across Canada and is committed to helping us beat heart disease and stroke. In his personal time, he enjoys a healthy, active lifestyle biking and skiing with his wife and two daughters.
Chris Ward, Senior Vice President, Information Technology
Chris Ward joined Heart & Stroke in February 2020 as Chief Information Officer.
Chris has extensive experience developing strategies that bring new products to market, increase operational efficiency and maximize effectiveness of investments. As CIO, he contributes significantly to the implementation of our strategic priorities as the leader of IT operations and digital innovation across Heart & Stroke.
For more than a decade, Chris held various roles at SYMCOR, most recently he was their vice president and chief technology officer.
Chris holds a bachelor of science in computer science and minor in mathematics from the University of Toronto.
Diego Marchese, Executive Vice President, Mission, Research, Social Enterprise
Diego Marchese has over 25 years of not-for-profit experience. Diego moved to his current role after holding several senior positions at Heart & Stroke including interim CEO, national COO, executive vice president and national vice president, prevention. At Heart & Stroke in BC & Yukon, he served as CEO, COO, and vice president, research and health promotion, overseeing the foundation’s research, health promotion, patient education and advocacy areas.
Diego has been prominent in the development and delivery of many renowned health programs and initiatives at both a provincial and national level and has served on numerous multi-organization national and provincial working groups and committees. He served as executive sponsor of Heart & Stroke’s Indigenous Strategy and was instrumental in the development of many of Heart & Stroke’s most significant achievements in British Columbia, including: BC Trans Fat Regulation, the BC Stroke Strategy, anti-tobacco programs and children’s health education. During his tenure as CEO in BC & Yukon, the team exceeded budget in each year.
Diego is a member of the Canadian College of Health Service Executives and serves on the board of the Canadian Partnership for Stroke Recovery. In his free time, he enjoys going to the symphony and theatre and spending time in the mountains. He is an avid mountain biker and cyclist.
Donna Hastings, Senior Vice President, Western Canada
Donna took on the role of Senior Vice President, Western Canada in June 2020. Previously, she held the role of Executive Vice President, Western Canada and before that CEO for Heart & Stroke in Alberta & NWT. An experienced and dedicated leader of both staff and volunteers, Donna received the Heart & Stroke Chair's Award in 2011 in recognition of her leadership, commitment and outstanding contributions.
For over 25 years Donna has worked in a leadership capacity with Heart & Stroke and with other local, national and global organizations. Donna is past chair of the editorial board for International Trauma Life Support, board member with Briercrest College and Seminary in Canada and vice chair of the board for Next Step Ministries in Calgary. Her master's degree in leadership and education; post-graduate studies with the Ivey Business School; background as a paramedic, adult educator, non-profit leader and leadership coach provides a strong platform for her diverse portfolio.
Donna loves the outdoors and is especially drawn to the mountains and the ocean.
Liane Houston, Senior Vice President, Culture, Talent, and Diversity
In August 2019, Liane was promoted to her current role of senior vice president, culture, talent and diversity. She joined Heart & Stroke in 2012 as director, change management, to help implement core organizational changes required to unify the organization across Canada.
Since joining Heart & Stroke, Liane has played a key role in supporting strategy development and implementation, key leadership and organization processes, as well as many initiatives that shape Heart & Stroke’s culture including employee engagement, employee learning, and talent management.
With a strong background in change management and organizational development, Liane has a solid reputation in supporting organizations as they move through complex change resulting from both corporate growth and contraction. Before making a purposeful move into the not-for-profit realm, Liane held leadership roles in varied organizations including Bank of Montreal, Baxter and People Tech Consulting.
Liane holds a masters of education in counseling psychology with a focus on group counselling. She has found this experience to be an asset through her varied roles and combines these skills with a keen interest in supporting the development of a value driven culture.
She loves spending time outdoors, especially hiking or snowshoeing on the Bruce Trail, as well as catching up with family and friends.
Mary Ann Butt, Senior Vice President, Nova Scotia, Prince Edward Island and Newfoundland and Labrador
Mary Ann Butt joined Heart & Stroke in 2012. Currently leading teams in Newfoundland and Labrador, Nova Scotia and Prince Edward Island, she manages and guides the foundation’s work to ultimately generate awareness of the impacts of heart disease and stroke.
In each province, she works closely with the board of directors, municipal and provincial governments, corporate partners, sister organizations and others, to encourage the development of healthy public policy, guide annual fundraising events, and spearhead transformational partnerships that invest in the future health of the people of NL, NS, PEI and all of Canada.
With a strong background in leadership, government relations, board engagement, and partnership development, Mary Ann has built a solid reputation for planning and consensus building. She holds bachelor’s and master’s degrees in business administration from Memorial University.
Patrick Manley, CPA, CA, Senior Vice President, Finance & Operations
Patrick Manley joined Heart & Stroke in 2015 and has over 30 years of experience as a finance and operations leader in both the business and charitable sectors. Patrick’s previous roles included Director of Finance for SickKids Foundation and Vice President of Finance for Canada and Latin America at Dunn & Bradstreet. Patrick has a proven track record of increasing insights to improve organizational impact.
Patrick is also actively involved in the larger charitable sector. He currently sits on the Not-for-Profit Advisory Committee of the Accounting Standards Board, was a member of Imagine Canada’s Standards Council, was a member of the committee that established CPA Canada’s first Not-for-profit Financial Forum, and chaired the board of Workman Arts for six years. Patrick and his wife Ann share a strong allegiance to Toronto FC and continue to be active patrons of Workman Arts.