Contest rules and regulations


No Purchase Necessary to Enter or Win

The sponsor of this Sweepstakes is the Heart and Stroke Foundation of Canada (“Heart & Stroke”).

1.1 Eligibility: Eligibility: The Heart & Stroke Lead Generation Contest is open to all legal residents of Canada (excluding Quebec) who have reached the age of majority (“Entrants”). No (i) employee, officer, director or member of Heart & Stroke, (ii) employee, officer or director of Goodlife Fitness Centres Inc., the advertising or promotional agencies; (iii) immediate family members of the individuals set out in (i) and (ii) above; and (iv) any person residing or domiciled with any individuals set out in (i), (ii), or (iii) above is eligible to enter the Contest.

1.2 Contest Period: Contest Period: Starting at 12:00 a.m., Eastern Time, May 10, 2024 and ending at 11:59 p.m., Eastern Time, May 31, 2024 (“Contest Period”). All eligible entries must be received within the Contest Period.

1.3 Contest Entry: No purchase necessary to enter or win.  To participate in the Contest, Entrants must complete a Heart & Stroke Lead Generation information form. The Entrants must clearly and fully complete the form with all the requested information. Upon completion and submission of the form, Entrants will be entered into the Contest for one (1) chance to win a Prize. Partially completed Heart & Stroke Lead Generation forms will not be accepted.

1.4 Alternatively, individuals may mail their name, mailing address, email address and phone number to 2300 Yonge St., Suite 1200, Box 2414 Toronto Ontario M4P 1E4 to enter.

1.5 Contest Entry Restrictions: Contest Entry Restrictions: Entrants are restricted to one (1) entry per person. Entries indicating the same e-mail address will be considered, for purposes of the Contest, to belong to the same Entrants and therefore are subject to the above restriction. Any excess entries will be invalid for purposes of the Contest draw. For greater clarity, Entrants cannot use multiple email addresses to enter the contest multiple times. Heart & Stroke will not accept entries by phone, email, fax or any other method not specifically permitted herein. Entries generated by script, macro, robotic, programmed, or any other automated means or by any means which subvert the entry process are prohibited and will be disqualified.


2.1 Prizes: All Entrants will be entered to win one (1) of eleven (11) prizes (together, the “Prizes” and each, a “Prize) consisting of:

  • One (1) 6-month Ultimate Membership to any GoodLife Fitness location, valued at $650.00 CAD (the “Grand Prize”); 
  • One (1) of ten (10) Yeti mugs, valued at $50.00 CAD each (a “Yeti Mug”). 

All Prizes must be accepted as awarded, with no warranty or guarantee, either express or implied. No substitution or transfers of the Prizes will be allowed. The Prizes will be emailed or shipped to the winner within four (4) to six (6) weeks of the Draw. The Prizes will be e-mailed or shipped to the winner and therefore a valid e-mail and mailing address must be provided to Heart & Stroke in order to claim the Prizes. Failure to provide a valid e-mail and mailing address will result in forfeiture of the Prizes. The winner is subject to all terms and conditions of the Prizes.

2.2 Odds: The odds of being randomly selected to win a Prize depend on the total number of eligible entries received during the Contest Period.

2.3 Prize Draw: The Prizes will be awarded by random computer-generated draws from all eligible Contest entries received during the applicable Contest Period. The draw (“Draw”) will be held on June 3, 2024, at 10 a.m., at 2300 Yonge Street, Suite 1200, Toronto, ON M4P 1E4.

2.4 Notification of Selection: The winning Entrants will be contacted by e-mail (using the contact information provided by Entrant at the time of entering the Contest) with their Prize. If the selected Entrant cannot be reached using the e-mail provided, another Entrant will be randomly selected, and the initial selected Entrant will be disqualified and will have no recourse towards Heart & Stroke, or anyone involved in the Contest. Entrants will not be individually contacted, except for the potential winner(s).


3.1 Each Prize claim is subject to verification by Heart & Stroke and/or its designated representatives. Entries made with multiple addresses, under multiple identities, or through the use of any device or artifice to enter multiple times or entries that are in excess of the permitted number of entries during the Contest Period are automatically void. All Contest entries obtained through unauthorized sources, or which are incomplete, illegible, mutilated, altered, reproduced, forged, irregular or fraudulent in any way or otherwise not in compliance with these Rules are automatically void. Heart & Stroke will be the sole and final reference source in validating a Prize claim.

3.2 By participating, each Entrant and selected winner agrees: (a) to be bound by these Rules and the decisions of Heart & Stroke, (b) to release and hold harmless Heart & Stroke, its affiliates, subsidiaries, and independent contractors, and their respective directors, officers, employees, agents and representatives including Goodlife Fitness Centres Inc. and the advertising and promotion agencies associated with the production, judging, or administration of the Contest (collectively, the “Releasees”) from any and all liability for claims/damages including, but not limited to, claims/damages for personal injury, for property damage with respect to acceptance, possession or use or misuse of the Prize or participation in the Contest; (c) to permit Heart & Stroke to use his/her name, city, province, of residence, photograph, video, or any likeness for advertising or publicity purposes without any additional compensation and (d) the winner agrees to sign a Declaration and Release Form to this effect within 10 business days from the date on which the form is sent to the winner (if applicable).

3.3 The decisions of Heart & Stroke in relation to this Contest will be final and binding on all Entrants.

3.4 Heart & Stroke shall not be responsible for incorrect or inaccurate transcription or registration of Contest entry information, technical malfunctions, lost/delayed data transmission, omission, interruption, deletion, defect, faulty, incomplete, incomprehensible, or erased computer or network transmissions, failure of computer equipment, software, inability to access any online service or web site, inability to submit the online survey, or any other error or malfunction, or any injury or damage resulting from participation in this Contest, or for late, lost, stolen, illegible or misdirected entries.

3.5 If a selected Entrant is awarded the Prize due to a system error, malfunction or defect the Prize will be returned to the Prize pool, to be re-awarded.

3.6 Entrants agrees to indemnify and hold Heart & Stroke and its affiliates and its directors, members, employees, officers, licensees, licensors and agents, and respective advertising and promotion entities, and Goodlife Fitness Centres Inc., and any person or entity associated with the production, judging, or administration of the Contest (collectively, the “Indemnitees”) harmless from any and all claims, cause of action, damages, expenses, costs (including but not limited to reasonable attorneys’, accounting and other professional fees) and liabilities (including settlements), brought or asserted by any third party against any of the Indemnitees due to or arising out of the Entrant’s entry in the Contest.

All Entrants agree to release and hold harmless the Releasees from and against any and all rights, claims and causes of action whatsoever that they may have, or which may arise, against any of them for any liability for any matter, cause or thing whatsoever, including but not limited to any injury, loss, damage, whether direct, compensatory, incidental or consequential, to person, including death and damage to property, arising in whole or in part, directly or indirectly, from their participation in the Contest or their acceptance, possession, use or misuse of the Prize, or any activities undertaken in order to make use of, benefit from or participate in the Prize. Each selected Entrant acknowledges that the Releasees have neither made, nor are in any manner responsible or liable for, any warranty, representation or guarantee, express or implied, in fact or in law, relative to the Prize or the Contest. Apart from manufacturer warranties as applicable (which may not be available in all geographies), all warranties are hereby disclaimed.

If for any reason, in the opinion of Heart & Stroke, in its sole discretion, the Contest is not capable of running as originally planned, or if the administration, security, fairness, integrity or the proper conduct of the Contest is corrupted or adversely affected, Heart & Stroke reserves the right to cancel, terminate, modify, amend, extend or suspend the Contest including canceling or modifying method of entry. THE DECISIONS OF Heart & Stroke AND ANY CONTEST JUDGES ARE FINAL AND BINDING IN ALL MATTERS.

If there is any discrepancy between the terms and conditions of these Rules and disclosures or other statements contained in any Contest-related materials or communicated by an employee of Heart & Stroke, the terms and conditions of these Rules shall prevail.

3.7 The Contest is subject to all applicable federal, provincial and municipal laws and regulations. Personal information collected from Entrants will be used by Heart & Stroke for the purpose of administering this Contest and awarding the Prize. It may also be used for the purpose of contacting Entrants about future Heart & Stroke programming, fundraising and lottery communications. Heart & Stroke will not sell, share or otherwise disclose personal information of Entrants with third parties, other than to third parties engaged by them to fulfill the above purposes or as permitted or required by law.  By entering the Contest, Entrants consent to the manner of collection, use and disclosure of personal information as set out in the Privacy Policy at  Any inquiry concerning the personal information held by Heart & Stroke and shared with any of the Prize suppliers should be addressed to Privacy Officer, Heart & Stroke at 1-888-HSF-INFO (473-4636) or through

3.8 Intellectual Property: All entries become the property of Heart & Stroke and will not be returned. All intellectual property, including but not limited to trademarks, tradenames, logos, designs, promotional materials, web pages, source codes, drawings, illustrations, slogans and representations are owned by Heart & Stroke. All rights are reserved. Unauthorized copying or use of any copyrighted material or intellectual property without the express written consent of its owner is strictly prohibited.

3.9 The Contest is governed by the laws of Ontario and the laws of Canada. Any dispute relating to the Contest shall be adjudicated in the courts located in Toronto, Ontario.

3.10 For a copy of the Contest Rules, please write to:

Heart & Stroke Lead Generation Contest 
2300 Yonge Street, Suite 1200, Box 2414
Toronto, ON  M4P 1E4