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Coordinator, Digital Campaigns

Position:         Coordinator, Digital Campaigns
Reports to:     Senior Manager, Early Donors
Department:   Direct Marketing and Lottery
Location:        Toronto, ON
Status:            Full Time; Permanent

The Heart and Stroke Foundation

Life. We don’t want you to miss it.TM 

That’s why Heart & Stroke leads the fight against heart disease and stroke. Powered by donors and volunteers, we fund life-saving research and help Canadians lead healthier lives. 
Heart & Stroke is a health charity active in communities across the country. We are sustained by the commitment and generosity of more than 100,000 volunteers and more than 1.4 million donors.

The opportunity

The role of the Coordinator is to provide digital campaign execution and analytics support to the Direct Marketing & Lottery team. This role centers on but is not exclusive to email including set-up, execution, deployment and reporting; a specific but not exclusive emphasis is placed on digital tactics like email, donation forms and google analytics. 

Key responsibilities

Campaign Development and Execution 
Briefing agency on campaigns
Monitoring agency’s performance to ensure they stay on-time and within budget
Coordinates the sending of lists to agency or internal partners
Gathers campaign work back schedules from various external agencies and consolidates into one top-level key milestones timeline for each campaign 
Following the receipt of approved creative initiate and coordinate the asset coding and secure approvals.  Verifies that all coding has been implemented as expected 
Proofreads copy to ensure there are no spelling or grammatical errors, and verifies that character limitations for digital assets have been met
Creates and delivers static and dynamic campaign tracking codes for digital campaign components, and tests and confirms proper campaign and channel tracking setup 
Completes extensive, detailed testing of all campaign assets during the implementation stage of a campaign 
Maintains an organized filing system of all campaign documentation, art and copy, through the campaign execution and reporting stages
In collaboration with Direct Marketing & Lottery team members and external agencies, coordinates approvals and asset delivery, builds tracking and completes extensive testing of digital fundraising campaign assets including but not limited to:
o Email
o Paid media (search, display and video)
o Online donation forms and email sign up forms
o Landing pages
o Social media
o Offline channel integration 
Other duties as requested

Campaign Monitoring and Reporting

Pulls data from various reporting tools including Google Analytics, Facebook Ads Manager, Email deployment platforms, CRM and charity fundraising software, and builds out scheduled dashboards and status reports as needed  
Contributes to the Campaign reporting documents 
Gathers post-mortem feedback from various stakeholders for the campaign post-mortem feedback
Other duties as assigned

Campaign Administration and Organization
Validates, codes and enters vendor invoices into the Invoice Tracking Sheet before handing them off to the Manager for signing 
Develops and maintains documentation on digital fundraising and direct marketing processes 
Maintains an organized filing system of creative templates, process documentation and production templates
Ensures that donation forms and assets are maintained, accurate, go live and are retired according to schedule 
Other duties as assigned


Post-secondary education in marketing, digital or analytics

Experience and Skills
2-3 years relevant experience in email marketing
Experience with enterprise-level email deployment platforms such as Exact Target or Luminate Online, including the use of logic for dynamic, personalized content 
Experience working in a fast-paced environment involving multi-tasking and critical deadlines
Experience in paid media execution is an asset
Demonstrated experience in marketing is an asset
Highly proficient at setting up complex campaign channel tracking 
Proficient working knowledge of reporting tools such as Google Analytics, Facebook Ads Manager, Email reports, and Microsoft Excel
Practical working knowledge and experience with Microsoft Word and Excel in a PC environment
Strong communication skills, both oral and written 
Extremely detail oriented and skilled in accuracy
Advanced organizational skills with the ability to identify key priorities
HTML an asset
Ability to read the French language is an asset


If you have the qualifications and share our passion for our mission, we invite you to forward your resume, cover letter and salary expectations to  We offer comprehensive benefits including pension, dental and medical coverage.

This posting will remain open until a suitable candidate is found. 

Please include the exact job title, including location, in the subject line of your email.

We thank all applicants for their interest however, due to volume, we can only contact those selected for interviews. 

Candidates from diverse groups are encouraged to apply. We are committed to fostering an inclusive, barrier-free and accessible environment. If you have been contacted for an interview and require an accommodation due to disability to participate in the recruitment and selection process, please advise and we will work with you to meet your needs.

Learn more and get involved with Heart and Stroke at
 ™Life. We don’t want you to miss it., Saving moments. Funding breakthroughs. Saving lives., and the heart and / Icon on its own or followed by another icon or words in English are trademarks of the Heart and Stroke Foundation of Canada.