How it works

Eat better, move more and manage stress

Activate participants receive access to our online health platform with curated content and trackers, support from a personal health coach and Loblaws in-store Dietitians, a 2-month free membership to YMCA of Greater Toronto & Oakville (non-YMCA members), and PC OPTIMUM points to reward healthy behaviours.

Activate your journey to healthier living:

Step 1

If you meet the criteria below, book your free in-person appointment with a trained volunteer.

Appointments available starting December.

Step 2

Meet a volunteer to have your blood pressure measured. Enroll in Activate to start your journey!

Step 3

Connect with your coach, set goals, learn healthy habits, track your progress, and earn points.

Step 4

After 6 months, visit a trained volunteer to see how far you’ve come!

“Activate is a lifestyle influencer program offering a great amount of information to make smarter choices and live healthier – it tells you what you should do and then you seek out what works for you.”

- Tiziana, Activate participant

Eligibility criteria

Get everything Activate has to offer if you:

Are over 40 years old
Do not have diabetes
Are not on blood pressure medication
Have blood pressure between 121-139 systolic (our volunteers will measure this for you)

“Activate makes me more aware of my choices around eating and exercise but it also gives me opportunities to interact with professionals to see if there are things I can benefit from.”

Sandra, Activate participant