How it works

Program update

Please note that Activate is no longer accepting participants. Since 2018 we helped over 4,500 pre-hypertensive participants manage their blood pressure. We are undergoing a formal program evaluation and are exploring further opportunities for Activate and look forward to sharing these results in 2021!


Eat better, move more and manage stress

Activate participants receive access to our online health platform with curated content and trackers, support from a personal health coach and Loblaws in-store Dietitians, a 2-month free membership to participating YMCA-YWCA Health & Fitness Centres (for non-Y members), and PC OPTIMUM points to reward healthy behaviours.

dietitian with ipad

“Activate is a lifestyle influencer program offering a great amount of information to make smarter choices and live healthier – it tells you what you should do and then you seek out what works for you.”

- Tiziana, Activate participant

Eligibility criteria

Get everything Activate has to offer if you:

  1. 40 years old or over

  2. Are not on blood pressure medication

  3. Have blood pressure between 121-139 systolic or if currently living with diabetes 121-129 systolic (our volunteers will measure this for you)

“Activate makes me more aware of my choices around eating and exercise but it also gives me opportunities to interact with professionals to see if there are things I can benefit from.”

Sandra, Activate participant

Latest news

Learn more about Activate’s early success: